Demand Gen as a Service
Demand Generation-as-a-Service is a comprehensive, full process, service offering. The focus is Business Development and new customer acquisition on behalf of our clients.
Account-based Marketing principals ensure a highly focused approach. The challenge is identifying the likely prospect companies, the stakeholder 'team', and ultimately aligning your solution with their needs. Even those not yet realized.
AI is embedded in every technology tool we acquire. This gives us greater insight and the ability to drive better results, with greater efficiency.
Demand Gen as a Service includes the following —
Curated Stakeholder Lists
Second Sight employs the proper resources in order to identify the relevant universe of prospect companies using our client's market descriptors.
Understanding who may make up a 'buying' team is critically important. A buying team is not defined internally, and it changes with every project.
Your solution may be 'Unified Communications', and the specifiers/influencers/buyers, may be inside Information Technology... but if the end-use is Human Resources... there are stakeholders in HR as well.
Having access to multiple touchpoints, that go beyond likely titles and email addresses, ensures the verification process is 100% accurate.
Meetings and Business Development
Second Sight's 'deliverable', is and always will be, a qualified opportunity. Very simply, a chance for your sales team to meet with the prospects we've been courting on your behalf.
There are no mysteries here. These folks have been thoroughly vetted and verified. They are candidates that have direct buying ability, or direct influence on the process.
Second Sight has engaged with them and has determined to stay engaged.
Once we have them at that critical stage... the 'willingness to learn more'... we put it all together in an organized, actionable package, and hand it off to your team.
Custom Content Creation
No email templates are used. All content is custom created for each campaign. The content is tailored to your specific company, product and services.
Email campaigns alternate content specific to product, service, new introductions, industry related news, and pending tech releases.
As a Demand Gen partner, we greatly rely on our client's in-house marketing department to evaluate our progress and accuracy in representing them.
Outbound Call and Email Campaigns
There are truisms when it comes to building relationships and closing sales. It does have to happen in that order.
First — starting a conversation will achieve immediate results. That begins with picking up the phone. Yes it's VOIP, a Bluetooth headset, a dialer, but the concept hasn't changed since the very first sales call.
A call is warm, it's live, and most of all it's fluid. It gets you to the next level. Even if that's a hang up (it happens).
Second — when appropriate, make your next meeting in person. Nothing builds long term relationships like a handshake, or a fist bump.
To make the Outbound Call campaigns complete, simultaneous email campaigns have been designed and customized to achieve the overall campaign goals.