"Food for Thought"- blogs 

I write a lot about Business Development and Demand Generation. But I never lose sight of the fact that these are just a means to an end....

Let’s start with a few statistics. First, 68% of B2B companies struggle to generate actionable leads [Lattice Engine/CSO Insight study]....

Back in Q1 of 2020, you likely had a rock solid marketing plan and a bright outlook for new revenue growth. With Covid came an...