What we do...
Curated Stakeholder Lists
Custom Content Creation
Outbound Call Campaigns
Multitiered Email Campaigns
Nurturing Campaigns
This is Demand Gen as a Service
Demand Gen-as-a-service is a comprehensive suite of Account-based Marketing functions. These functions are interconnected as one holistic service offering that defines how Second Sight builds business and value for our clients.
Prospect List Curation
Using Account-based marketing principals, and predefined parameters from our client, Second Sight builds a contact database from scratch.
The result is a universe of targeted companies, stakeholders, along with a complete bio of contact information and touchpoints.
Meetings Scheduled
Second Sight systematically applies every method of outreach, accessing every available touchpoint, to achieve one unique deliverable.
Our entire process is engineered to deliver qualified pipeline and sales opportunities to our client's closers.
Outbound Call Campaigns
Utilizing the newly curated, intuitively targeted, prospect list, Second Sight begins an outbound call campaign.
Every stakeholder is contacted the old fashioned way. By phone. Live.
The call campaign is customized to dovetail with the concurrent Email Campaigns.
Email Campaigns
Second Sight employs a methodology that ensures our campaigns are professionally presented and adhere to best practices, conforming to all legal marketing standards.
Email campaigns fail on poor planning. Timing is critical. Emails need a unique purpose and desired result. They vary from instructional, industry informational, product-specific, and nurturing.
Prospect Nurturing Campaigns
As calls are made and emails sent, a very detailed follow up campaign is also in the works. Every actionable exchange is incorporated into a 'touch' campaign.
Our Business Developers stay engaged until the opportunity is mature and ready to be converted to a meeting.
Custom Content Creation
Our client's marketing materials are used when specific collateral is required. However, Second Sight uses our own in-house writing staff to garner that special attention to detail in our email and call campaigns.
We Speak Your Language
Every technology solution has their own unique language. Terms, acronyms, knowledge of adjacent technologies, all fundamental to speaking the right language. If we don't speak the language, we can't articulate your value proposition.
Second Sight has had the opportunity to be involved in many successful campaigns, spanning many B2B tech offerings.